Rita returns to the podcast with a bold question: are we letting our own preconceived notions of social media affect how we reach out to patients? I can say that it does for me and I have to remind myself of what my audience wants from me, not the other way around. She shares a recent experience that caused her to rethink strategy as well. Find out what’s new with the Apple iOS update and why TikTok can be exhausting for dental offices.
Quotes:
- “Our social media bubbles can hurt us.”
- “What we think is true for us on social media is not true for everyone.”
- “It almost takes a village sometimes to run social media.”
- “Have a program in place that is going to save you time and be easy for your team members to collaborate on.”
- “If you want to be discovered on Instagram, you should be using your hashtags.”
- “To keep yourself from burning out you need to have support.”
Links from Episode:
- How Apple’s iOS 14 Release May Affect Your Ads and Reporting
- Apple, Its Control Over the iPhone, The Internet, And Yes, The Metaverse — MatthewBall.vc
- TikTok Turns Average Joes Into Stars. Then What?
- Behind the Scenes of a TikTok Video: Weeks of Work for Seconds of Content
Connect with Rita Zamora:
- Connect90.com
- Rita Zamora (@ritazamora) • Instagram photos and videos
- Rita Zamora Connections Facebook
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